Evidence
Results with a method
This is not a catalogue of invented numbers. It explains what we measure, how we split SEO from GEO, and what proof we publish when evidence is real and dated.
Evidence layer — only claims we can defend on-site.
What counts as a result
- SEO
Qualified organic traffic, commercial rankings and search-attributed leads. Property-level reports (GSC / analytics) — not opaque “SEO scores”.
- GEO / AI
Mentions, citations and presence in assistant answers. Tracked separately from classic SEO — a strong ranking does not imply LLM citation.
- What we will not invent here
Client percentages, “X× ROI” or unsourced case studies. When a verified case exists, it will include date, market (CL/US/NZ) and method.