Research
SEO · GEO · AI research
Dated notes and experiments for the NZ market context. Each piece should connect to a site entity or service — not orphan content.
Evidence layer — only claims we can defend on-site.
How we measure (and what we do not claim)
- Dual measurement
SEO (clicks, rankings, leads) and GEO (mentions, prompts, citations) are measured separately. An internal score is not a model certificate.
- Evidence first
We do not invent clients, offices, or metrics. If a number appears on the site, it must trace to a source or a dated method.
- Upcoming
NZ-relevant SERP notes, citability tests and technical write-ups will publish here and link into the SEO graph.